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Adobe Experience Platform’s new AI Agent Orchestrator, launched in 2025, is designed to automate repetitive marketing tasks and optimize website content, audience targeting, and conversion funnels. Marketers can utilize these agents to refine customer journeys, gather insights, and continuously improve user experiences. Adobe’s platform integrates across web, social, and mobile channels, making it easier to manage campaigns end-to-end. It leverages Adobe’s robust AI framework to analyze user behavior and automatically adjust campaigns in real-time. Businesses benefit from improved personalization, faster execution, and scalable marketing workflows without increasing headcount.
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