Social Media Tools
Buffer

Free; Paid

Buffer supports platforms like Facebook, Instagram, LinkedIn, and Twitter, allowing marketers to plan and automate their content calendars. Its intuitive dashboard simplifies post scheduling, while built-in analytics provide insight into audience engagement and campaign performance. Buffer also offers features like link shortening, hashtag suggestions, and team collaboration. Marketers can use Buffer to maintain a consistent social media presence without being online 24/7. Its simplicity and affordability make it a favorite among small businesses and startups.