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Mailchimp empowers users to design professional-looking emails, automate marketing campaigns, and analyze engagement metrics. The platform features a drag-and-drop email builder, pre-built templates, and audience segmentation tools. Users can set up automated sequences like welcome emails, abandoned cart reminders, and re-engagement campaigns. Mailchimp also integrates with eCommerce platforms, CRMs, and social media tools. Its robust analytics help marketers track open rates, clicks, and conversions to continuously refine their strategies.
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