Opinio AI

Synthetic Market Research with OpinioAI

Discover what makes your customers tick instantly, without costly polls, surveys, or interviews. OpinioAI leverages advanced AI to create detailed buyer personas and market segments, giving you critical insights into preferences, affinities, and opinions.

Features

Analyze Existing Data: Upload datasets, reports, research publications, or academic papers for AI processing and analysis. Ask specific questions to extract actionable insights.

Synthesize New Data: Build synthetic personas and market segments based on various models. Define interests, dreams, frustrations, and demographic traits to focus research and uncover insights at scale.

Evaluate Creatives: Get feedback on positioning statements, value propositions, and unique selling points from your synthetic target audience. Use these insights for improving your creatives and strategies.

Use Cases

Struggling to Connect with Customers: Create synthetic representations of your buyers to discuss interests, hobbies, business challenges, and more. Gain a deeper understanding without direct customer interaction.

Expanding to New Markets: Generate synthetic segments for diverse global audiences. Gather insights for strategic expansion and understand new market dynamics without geographic constraints.

Pricing and Packaging Discussions: Simulate customer discussions on pricing and packaging. Test different scenarios and negotiate without impacting real customer relationships.

Enhancing Survey Insights: Recycle previous survey data with OpinioAI’s fine-tuning to uncover missed insights and improve your research findings.

Budget and Time Constraints: Use OpinioAI for budget-friendly and efficient research. Access valuable data without high costs or extensive time investment.

Student Research: Avoid the hassle of recruiting survey respondents. Use OpinioAI to get answers quickly and effectively for academic projects.

Pricing

• Starter: Free
• Basic: $19/month
• Pro: $99/month
• Enterprise: $199/month